Mark Blueise   •   over 14 years ago

Mentioning vs. Promotional

If we use a specific medium to implement our New Year's resolution, how do we determine what would be considered promotional and what is our explaining how said medium helps us? The goal of the contest is to explain how technology helps us achieve our health care goals, so if we have one mechanism that allows us to do so, shouldn't we focus on that product?

For example: Let us say that there is a specific app on a phone that allows us to incorporate multiple facets of our health treatment. If our goal is to incorporate that app into our daily regimen, our video would be centralized around that app. Because although we could do the same thing with pen and paper, or with multiple mechanisms, it's the fact that technology has bundled these into one product that allows the convenience and, therefore the motivation, to accomplish our goals. The further away we get from that point, the more generic the film is going to be (I use phones as part of my treatment. I use technology as part of my treatment. etc.)

Thanks, and looking forward.